Press

In the media

What journalists, creators and partners have said about Helsinki Perfume Club. For press enquiries, write to info@helsinkiperfumeclub.com.

Polaris

November 2026

Partnership

Polaris Olfactive Week AW26: partners

Helsinki Perfume Club is a partner of Polaris Olfactive Week AW26. Polaris is an independent network for olfactive arts in Europe, and its perfume expo brings 60 artisanal houses from 30 countries to Stockholm on 28 and 29 November 2026.

See the partnership ↗

Soki London

October 2026

Video

My Personal Perfume Journey | Soki London’s Full Helsinki Perfume Club Talk

Perfume brand founder and YouTuber Soki London came to Helsinki for a club evening and told the story of a personal perfume journey. The full talk is on the Soki London channel.

Watch the video ↗

City

April 2026

Article · In Finnish

Trendit: Helsinki Perfume Clubin perustaja näkee parfyymeissä nyt selkeän muutoksen

Our founder Maksim on how people buy perfume now: fewer signature scents, more rotation, decants and travel sizes, and a growing second-hand market. Plus what the club has planned next, from scent swaps to exhibitions.

Read the article ↗

Dazed

February 2026

Article

Could perfume clubs cure our urban loneliness?

Dazed looks at perfume clubs from New York to Lisbon as an answer to urban loneliness, with Helsinki Perfume Club among them. Members say the club gives them a sense of belonging and makes dark winters brighter.

Read the article ↗

Yle

October 2024

Article · In Finnish

Huumaavan tuoksuinen ilta

Finland's national broadcaster spends an evening with the club in its first year. Maksim on why you don't need to be an expert to join, and why nearly half the guests are men.

Read the article ↗