For businesses & professionals
Scent Training for Businesses
Hands-on scent training for your team: guided blind smelling, olfactory vocabulary and exercises built around your business. Around two hours per session, in Helsinki, Tampere and Turku.
- Format
- Team workshop, one session or a series
- Duration
- Around 2 hours per session
- Where
- Helsinki, Tampere or Turku
- Price
- Agreed individually
Who it is for
Suitable for different business areas and teams
Scent impacts consumer choice and brand perception, and it is at the core of many areas: cosmetic brands and beauty, retail, hospitality and others.
Working with consumers in cosmetic or perfume retail?
Through the practical exercises perfume schools use, your team learns what a customer actually means by “something fresh”, and how to answer it.
Having a beauty salon or a spa?
Identify which fragrance profiles resonate with your clients, and choose scented products that match both your salon's atmosphere and what you sell.
Creating cosmetic products?
A sharper nose and a grasp of scent composition make fragrance a deliberate signature for your brand, rather than the last decision in the brief.
The programme
A tailored programme with fundamentals and specialised modules
We design each programme around your goals. Every training includes a hands-on fundamentals block (how to smell, describe and compare) and can include specialised modules that are relevant to your business.
Core fundamentals
In every training
Practical guided blind-smelling sessions of industry-important raw materials
Olfactory vocabulary: naming facets and families
Comparing and mapping scents: accords, contrasts and nuance
Translating customer language into scent profiles (“fresh”, “soft”, “clean”)
Specialised modules
Agreed individually · some examples
Help to find reputable raw material suppliers
General info on regulations (not legal advice)
Sharing industry insights and trends
Exploring the economics of scents
Tell us what you need and we will find a way to help you.
In the room
Expect to have a lot of practice
A customer tells you they like something fresh. What do they actually mean? There are plenty of fresh facets around us, so how can you help them discover what they want?
We go into the nuances of different fragrance families and design practical exercises with industry-important fragrance raw materials, so that you discover those nuances yourself and feel confident navigating that kind of request.
Good to know
What we don't do
We don't teach how to sell a specific brand or product. Brands usually organise those trainings themselves.
We don't advise on business strategy around scents. The business decisions are made by you, but we can share the industry insights we have.
We don't do legal compliance services. We don't produce CPSR/PIF or act as a regulatory body, but we have trusted partners who could do that.
Format & pricing
One or a few sessions in a team workshop format
Depending on your needs, we can organise one or more workshop sessions with your team. One workshop usually takes around 2 hours, depending on the number of people and the scope of the programme.
Pricing
Agreed individually, depending on the number of people and the selected programme. Send us a message and we will figure it out together.
Write to us at info@helsinkiperfumeclub.com