Scent Trainings for Businesses and Professionals
Scent impacts consumers choice and brand perception and it's at the core of many areas – cosmetic brands & beauty, retail, hospitality and others. Deeper expertise in understanding scents and nuances becomes an essential skill to connect with a customer, meet their needs and create more successful brand.
Suitable for different business areas and teams
Working with consumers in the cosmetic or perfume retail?
Scent plays a crucial role in how consumers connect with products - and understanding what they actually mean when they say “I like something fresh” or “I want something soft” is key.
We provide hands-on training to help your team refine and advance their sense of smell, expand their olfactory vocabulary, and recognise subtle scent nuances through practical exercises that are used in the perfume schools.
Having a beauty salon or a spa?
You are likely using scented products, but also selecting and selling cosmetic products for your customers. Our Scent Training helps your team identify which fragrance profiles resonate most with your clients and choose the right scented products to match your salon’s atmosphere or retail selection.
Creating cosmetic products?
Scent will likely be one of the most important differentiators for your products on the market and can even define signature of your brand. Developing a sharper sense of smell and a deeper understanding of scent composition will help you create more distinctive, appealing products and ultimately a more successful brand.
How does Scent Training look like?
A tailored programme with fundamentals and specialised modules
We design each programme around your goals. Every training includes a hands-on fundamentals block (how to smell, describe, and compare) and can include specialised modules that can be relevant to your business.
Core Fundamentals
- Practical guided blind-smelling sessions of industry important raw materials
- Olfactory vocabulary: naming facets and families
- Comparing and mapping scents: accords, contrasts, and nuance
- Translating customer language into scent profiles (“fresh,” “soft,” “clean,” etc.)
Specialised Modules (agreed individually, but here are possible examples)
- Help to find reputable raw materials suppliers
- General info on regulations (not a legal advice)
- Sharing industry insights and trends
- Exploring economics of scents
- Ask for your needs and we can find a way how to help you
What we don't do
- We don't teach how to sell a specific brand or a product (brands usually organise those trainings themselves)
- We don't advice on business strategy around scents. Business decisions are made by you, but we can share industry insights we have.
- We don't do legal compliance services (we don’t produce CPSR/PIF or act as a regulatory body).
Expect to have a lot of practice
When a customer tells that they like something fresh. What do they actually mean? There are plenty of fresh facets around us. How can you help them discover what they want?
We go into nuances of different fragrance families and design practical exercises with industry important fragrance raw materials to discover those nuances, empower you with that knowledge, so that you feel confident navigating those kind of requests.
One or a few sessions in a team workshop format
Depending on your needs, we can organise one or more workshop sessions with your team. One workshop is usually takes around 3 hours depending on number of people and the scope of the program
Pricing
Agreed individually and depends on the number of people and selected program
Send us a message to info@helsinkiperfumeclub.com and we will figure it out.